video - why choose ready to go newsletters?

Transcript

Simon Payn: Hi. I'm Simon, president of Ready to Go Newsletters.

Now, a lot of people ask me, "Why should I choose your newsletters over and above all the others?"

I'm going to answer that question by telling you a little bit about myself. I am a journalist by trade. After school, I went to work for magazines, newspapers and Websites. I worked for some of the top newspapers in London, England and in Toronto, Canada, and I ran the editorial team of a Website that spanned five countries in Europe. That means I know how to present articles that get read.

Now the big, dirty secret of journalism and reporting is that it's not so much about reporting. It's about entertaining, I'm sorry to say. You probably know that by watching CNN or Fox or MSNBC. To be entertaining, you need to grab people's attention, and you need to present articles that are relevant to their lives and that are interesting for them. That's, frankly, what they taught me to do in journalism school, and it's what my mentors at newspapers and magazines told me to do, as well.

Now, I left journalism because, as you know, newspapers aren't doing so well right now. I went into business, and I trained myself in sales and marketing. I believe if you're starting a business, the number one, most important thing you can do for yourself is train yourself in sales and marketing, and that's what I did.

So, I thought, Well, hey, let's combine the two, journalism plus sales and marketing. I will make newsletters that will be really effective and that will work for anyone.

This is why my newsletters work better for you than any others. One, they contain articles that people find interesting and entertaining. These are articles that people want to read. People tell me they keep my newsletters, and look forward to receiving them.

Two, they contain elements of direct marketing. Now I say direct, because that is a form of marketing that is really effective. For example, every newsletter contains a call to action. It's something that says, "Hey, I've got this extra information for you. Give me a call, send me an email and I'll send the information right] to you." Most newsletters don't have that.

That starts a relationship. It starts people communicating with you. The benefit of that is it encourages people to raise their hands and say, "Hey, I'm interested in hearing more."

Now, guess who's going to be the most important prospect for you to call the next day?

One other thing I want you to know about. These newsletters can be customized 100 percent. Now, here's the thing: People right now are quite savvy. They know when you're sending something that's totally canned. I give you the opportunity to put something of yourself into each and every newsletter, even if it's just a few words. Now, you don't have to do that. Sending any newsletter will still put you in the top 10 percent of all the people in your industry.

But if you really want to get even higher than that, put a little bit of your personality into the newsletter. Tell them what you did this weekend. Tell them about your dog or your kids. Tell them something that you really believe about the market. Show a bit of yourself, a bit of passion, a bit of personality.

Ready to Go Newsletters allow you to do that within the newsletter, as they can be 100 percent customized. Remove some of my articles and put in one of your own. Those are the two things that make these newsletters better, more effective and give you better results.

If you have any more questions about this, give me a call at1-877-976-6368, or send me an email at support@readytogonewsletters.com.