We love all our clients, but we have special affection for those who do really great stuff with their newsletters.
Here’s a showcase of some of our superstars.
1. David and Ann Kaseman (Next: Phyllis Adam)
David and Ann won the 2011 Newsletter Marketer of the Year contest.
Here is their entry.
Describe your business before using newsletters
Tell us about any issues you had about getting clients, making sales or developing your business.
I never felt I was making a very strong connection to the community I was focusing on. I certainly was not connecting regularly and consistently. I was not reaching new oe0le nor did I feel this was possible via internet or email. Direct mail was a possibility and I used this but did not feel any impact.
Describe your business after using newsletters
Tell us how your business changed. Did you get more clients? If so, how many? How much extra income did you make? Did they benefit your business in any other way?
With newsletters I know I am tending to my farm area which is 700 households. I hear all the time from my neighbors that they appreciate the letters and that they would use me as their Realtor.
I have picked up two listings in 7 months in the farm area and I have made 2 sales. I see much more business on the horizon.
I use the newsletters at open houses as an introduction to who I am.
I pick up buyers almost weekly from open houses. I know the newsletter helps.
I advertise my listings in the newsletter, so sellers can also experience how their house would be marketed.
The biggest benefit is meeting people as you walk the neighborhood distributing the newsletters. One month I left out my daughter’s joke and a man stopped me to offer his friendly “complaint”.
Describe how you used newsletters to get these benefits
Tell us how you distribute your newsletters, how often, and who to. Tell us anything else we need to know about your newsletter program.
I walk the newsletters to 700 households monthly. I distribute another 100 or so by mail and hand them out at open houses and to for-sale-by-owners. I know I have made impressions on the community when one FSBO listed with me due to seeing my newsletter and me walking them. It was a $465,000 listing.
My broker appreciates what I am doing and she pays for the copies and I use staff in the office to assemble the copy.
It is a family affair. My wife walks 1/2 of the route and my daughter helps. Her joke is what many people wait for.
I have also connected to local business owners by including gift certificates and coupons in the newsletter.
Through the newsletter I am able to become a “brand” for I concentrate on what I am about other than real estate. I constantly talk about supporting local businesses and growing your own food and eating out of your garden. This theme is ever expanding. I even take fresh grown herbs to houses other rather than cookies!
Next: Phyllis Adam