Every seller has had the thought: “I could keep so much money in my pocket if I didn’t have a real estate agent. Maybe I should do it myself!”
It’s an attractive thought. Selling your home yourself means no commission fee for an agent. You keep the profits. But what are you risking?
Buyers can take advantage of you: Using their experience and strategic tactics, buyers’ real estate agents will be able to dance circles around you. They’ll figure out your lowest possible price, and they’ll figure out a way to get you there.
You may not make more money: If you use the services of a company that assists private sellers, you’ll have to pay the fee upfront, before your house sells. Plus, prospective buyers know that a private seller is boosting profit by avoiding paying an agent’s commission. They’ll be keen to see some of that savings passed on to them.
Your lack of expertise can hurt you: Unless you have significant real estate training or industry experience, your knowledge of the detailed rules and processes of real estate is likely minimal. You could find yourself in hot water for skirting laws or not disclosing information.
You miss out on valuable expertise: A real estate agent has years of experience buying and selling many homes. He or she will use this experience to sell your home for a higher price, more quickly, and with a much smaller chance of stressful problems. Having an expert by your side has real value.
In a hot market, selling your home may be easy. Selling it for top dollar takes a little more work. To achieve this, staging is the way to go. This is the process of beautifying your home to appeal to as many potential buyers as possible.
Many people can’t visualize the possibilities within a room, so staging helps the buyers as they view your home. The goal of staging is to transform your home into an environment so inviting that buyers can imagine themselves living in your space.
Creating this buyer-ready environment takes talent, and it can be a critical step for a fast sale.
What does a stager do?
A good stager improves the interior and sharpens curb appeal as well. Today, most buyers see pictures online before choosing which homes to tour. Staging ensures that yours is seen in the best possible light. It makes your listing stand out from the competition.
While some people actually replace all the furniture, smart staging may mean anything from stripping your home of personal photographs and knick-knacks to cleaning the rugs or polishing floors. You may need to deep-clean bathrooms or clear kitchen counters. The stager may suggest painting everything a warm and inviting – but always neutral – colour.
How much does staging cost?
The cost of staging ranges from a few hundred to many thousands of dollars, depending on the reputation of the stager, the size of the property, and the quality and quantity of fixes required. The final results can be well worth the investment. If you live in a neighbourhood where several homes are listed, staging may mean a quicker sale at a better price.
Can I stage my home myself?
Of course, you can try to stage your home yourself, but it’s hard to be objective about your own things. A fresh pair of eyes can make all the difference – which translates into dollars.