Why Behind-the-Scenes Work Is Key to Selling a Property

Anyone can put a “For Sale” sign on a property, but an experienced real estate agent makes all the difference when it comes to marketing and promoting a property. Following are some examples of what goes on behind the scenes in promoting a property:

1. Communication: Writing a description that sells isn’t as simple as it might sound. Presenting a property in the best light while maintaining professional objectivity is as much an art as a skill. Experienced agents understand what buyers are looking for and how to communicate with a specific target market.

2. Contacts: If the most important aspect of property valuation is location, contacts must surely be the most important aspect of selling a property. Real estate agents are expert networkers with extensive contacts within the community. In addition to listing the home on the Multiple Listing Service, personal websites and other Internet venues, real estate agents often send out mailers to prospects on their personal client lists. Using an agent often allows sellers to close on properties months faster than trying to go it alone.

3. Confidence: It’s no secret that people are more inclined to do business with someone who puts them at ease and instills a sense of confidence. Buyers and sellers alike often feel more relaxed, free to ask questions and open to negotiation when working through a third party. Agents work closely to show the home, provide valuable feedback and create a win-win situation that benefits everyone involved.